Sales Insiders
The company combines unique product knowledge with deep process expertise. We specialize in B2B sales and marketing, supporting organizations in transforming their teams and optimizing key business processes. Our training sessions and workshops help clients streamline the entire sales cycle—from designing effective customer acquisition strategies, through efficient management of marketing and sales funnels, to implementing advanced analytics that support decision-making.
Data-Driven Sales:
The training enables participants to design and implement an effective reporting system that supports sales and marketing decisions. The program covers both theory and practical use of Business Intelligence tools, focusing on eliminating analytical errors and optimizing processes. Thanks to its workshop format, participants develop their own solutions tailored to the specifics of their organization.
Who Is It For?
The training is designed for sales and marketing managers and directors, as well as board members responsible for performance and strategy.
Training Program:
- Behavioral Factors in Decision-Making
- Introduction to Data Analysis in Sales and Marketing
- Creating an Effective Reporting System and KPIs
- Identifying and Eliminating Errors in Data Analysis
- The Role of Data in Decision-Making and Team Motivation
- Working with Business Intelligence Tools and Data Visualization
- Data Analysis and Interpretation in a “Learning by Doing” Format
- Optimization of Sales and Marketing Processes
- Implementation Workshop and Designing Reporting for the Company
Benefits:
- Better decision-making based on data
- Eliminating intuition-driven decisions in favor of fact-based analysis
- Accelerated business decision-making processes
- More effective management of sales and marketing processes
- More efficient execution of strategic objectives
- Increased predictability of sales results
- Better understanding of sales department challenges and needs
- Strengthened collaboration between sales and marketing teams
Sales Process Design:
The workshop combined with training covers comprehensive sales process design—from the customer’s first touchpoint with the company through to post-sales service.
Who Is It For?
The training is designed for sales managers and directors, as well as board members responsible for financial performance.
Training Program:
- Designing Lead Sourcing (Lead Acquisition Strategy)
- Managing the Marketing Funnel
- Managing the Sales Funnel
- Designing and Optimizing the Sales Process
- Methods to Increase Sales Efficiency
- Integration of Sales and Financial Processes
- Designing and Improving Post-Sales Service
Benefits:
- More effective customer acquisition
- Ability to analyze ROI (return on investment) in marketing
- Optimization of sales processes
- Better control over every stage of the process
- Increased sales efficiency
- Greater predictability of processes and financial results
- Improved customer service
- Strengthened collaboration between departments
Business and Sales Strategy Design:
The training is combined with a workshop, enabling participants not only to gain theoretical knowledge but also to apply it practically. This approach teaches them how to effectively design a strategy for the entire organization and its individual departments. Then, under the guidance of our consultant, they can begin the process of implementing it in practice.
Who Is It For?
The training is designed for middle and senior management.
Training Program:
- Definition and Essence of Strategy – What an Effective Business Strategy Means
- Strategy, Tactics, Goals, Values, Vision, OKR, KPI – Key Concepts in Strategic Management
- Designing a Strategy Tailored to the Organization’s Specifics
- Analysis of the Strategic Environment and Identification of Key Influencing Factors
- Strategic Orientation – Case Study Analysis and Practical Application
- Building and Optimizing the Value Chain within the Organization
- Behavioral Factors in Strategy Implementation – How to Effectively Introduce Change
- Analysis of Strategies of Selected Public Companies – Insights for Your Own Business
- Practical Workshop: Designing and Implementing Strategy under Expert Guidance
Benefits:
- Gaining practical skills in strategy development
- Improved predictability and control over company growth
- Increased operational effectiveness
- Strengthened alignment of activities within the company
- Enhanced execution of strategic initiatives
