In most organizations, the costs of sales, marketing, and analytics systems are regularly analyzed, compared, and optimized. Companies know exactly how much their CRM costs, how much they spend on marketing automation, what their cost of lead acquisition is, and how much it costs to retain a customer. There is, however, one area that very often remains outside this type of economic evaluation—the office suite.
The cost of Microsoft Office 365 within a company is rarely subjected to in-depth business analysis. For many organizations, it is an “obvious” tool—present for years and treated more like infrastructure than a system that requires periodic review. In practice, this means that the choice of office suite remains unchanged for years, even if the company’s actual needs have evolved significantly.